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Advertising and Promotion of Medical Devices Webinar Series: Application of AdvaMed’s Direct-to-Consumer Advertising Principles

June 18, 2020
Sales and Marketing

Direct-to-consumer (DTC) advertising is an important tool to educate patients about medical technologies, especially advances that promote faster recovery and better outcomes (often, with lower costs). Leaders from Medtronic and Edwards Lifesciences will examine key DTC principles, including best practices and guardrails. Panelists will specifically discuss considerations when establishing a DTC campaign, substantiation of claims, and when and how to notify FDA of your DTC campaign.

Moderator: Sandy Kalter, Vice President and Chief Regulatory Counsel, FDA and Life Sciences, Environmental Health and Safety, Global Trade, Medtronic


  • Cassie Scherer, Senior Principal Legal Counsel, Enterprise Legal Regulatory, Medtronic

  • Janet Richardson, Vice President, Lead Regulatory Counsel and Privacy Officer, Edwards Lifesciences

Register now for this free webinar on Thursday, June 18 from 3:00 p.m. 4:00 p.m. EDT.